MAGNET GLOBAL NETWORK ADDS THREE NEW MEMBERS FROM EUROPE

MAGNET GLOBAL NETWORK REACHES ACROSS THE POND

TO ADD THREE NEW MEMBER AGENCIES

Newest Members Hail from Ireland, France and Denmark; Adding More Depth to Growing Network

PITTSBURGH – AUGUST 24, 2009 – Ireland, France and Denmark have one more thing in common besides the European Union. All now can claim members in the MAGNET Global Network of independent advertising agencies. Dialogue, a direct response agency from Dublin, Ireland; Ennovator Unlimited, an integrated interactive marketing firm from Aarhus, Denmark and Quatre Vents, a strategic marketing firm in Paris, France, are the newest members of MAGNET.

Dialogue is a full-service Direct Response agency working across all media, with its core business based in Ireland. Offerings include all forms of direct marketing, online Web site design (front/back end), maintenance and viral/electronic direct mail; data management and analysis and comprehensive customer relationship management campaigns. Dialogue, now Ireland’s largest direct response agency, was founded by Principal Michael Killeen in 1994. Clients include Royal Bank of Scotland, Microsoft, Diageo, Tourism Ireland and ESB – Electricity Supply Board.

Denmark’s Ennovator Unlimited, founded by Klaus Sommer Paulsen, is “an internationally minded, integrated marketing agency with a very holistic approach to what marketing is,” constantly working to pioneer new approaches to interactive engagement. The firm was created as an offspring of the digital agency, The Adventure Lab, which was founded in 1995. The firm develops projects such as online communities combined with real-life events, interface designs, visual identity, Web sites, magazines, mobile advertising and integrated campaigns. Clients include BM Samarbejdet Bank, Pfizer and LEGO.

Founded in 2003 in Paris, France, Quatre Vents promotes a global approach, from strategic marketing to tools creation and implementation, especially in saturated markets. The firm offers a wide variety of services including change management communication, B2B, B2C, strategic and operational marketing, media buying, public relations and events management. Clients include Carlson Wagonlit Travel, Fedregoni, a major Italian paper mill and Areva, a global energy expert.

Quatre Vents also owns subsidiary BlanComNeige, dedicated to graphic creation and communication tools production, and Vento, which provides consulting and training. All three entities will soon be housed under holding company, Groupe Quatre Vents.

No matter where members are from – Tokyo to Boston, Dublin to Cleveland, they all face similar challenges, especially in the global economy, according to Cheri Gmiter, executive director of MAGNET.  “From recruiting and retaining great talent, doing more with less and generating new business, the issues are the same.  The Network gives members a collaborative yet non-competitive environment in which to honestly discuss their challenges and learn from each other. That’s one of the most valuable benefits we provide, and is one of the major reasons for our continuing growth.”

About MAGNET Global Network

Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network and new agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit www.magnetglobal.org